K-Beauty. Korean Beauty, Story of a Phenomenon

K-Beauty. Korean Beauty, Story of a Phenomenon

March 18, 2026 July 6, 2026
From the 18th century to the Kpop wave, discover the roots of a visual culture that has conquered the world!

A major cultural powerhouse, South Korea is now setting trends and inspiring a globalized generation. At the forefront of this wave, K-Beauty is imposing a holistic approach to beauty that is typically Korean and establishing a true aesthetic. Going beyond simple cosmetics, it is forging new standards and creating striking and unique imagery.

Bringing together masterpieces from the collections ...
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Exhibition Catalogues

Exhibition catalog - K-Beauty - Beauté coréenne. Histoire d'un phénomène

MX049340
  • Current price€ 29.90
FRENCH VERSION

The K-beauty, one of the most remarkable expressions of the "Korean wave" (Hallyu), goes beyond the simple cosmetics industry: reconciling tradition and innovation, it creates and disseminates singular and striking visual codes.

If its rapid rise and sometimes futuristic dimension give the impression of a recent phenomenon, the K-beauty is deeply rooted in Korean history, especially that of the Joseon dynasty (1392-1910). The beauty archetypes forged at the end of this period, between balance and virtue, natural and sophistication, have retained their appeal to the present day and continue to influence Korean, and global popular culture.

Exhibition at the Musée Guimet from 18 March to 6 July 2026.

French
144 pages

Co-publishing La Martinière / Musée national des arts asiatiques Guimet
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