Vertical lines extend the logo along the shaft of three letters: L, U and E. Other horizontal lines follow the edges of the cartouche into which the logo is inserted. Together they form a grid that structures the space with irregular rhythms. The filiform squares are reminiscent of a stone or glass calepinage...
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Vertical lines extend the logo along the shaft of three letters: L, U and E. Other horizontal lines follow the edges of the cartouche into which the logo is inserted. Together they form a grid that structures the space with irregular rhythms. The filiform squares are reminiscent of a stone or glass calepinage; they recall the paving of the Louvre Palace, its façades and the glass walls of the Pyramid. The logo is inscribed at the centre of this majestic composition.
Black lines on kraft-coloured printed background.
Composition by Philippe Apeloig
RmnGP
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