Fashion merchant line - Palace of Versailles

La Marchande de Mode line - Château de Versailles: history and influence

A tribute to Marie-Antoinette, a true fashion icon of the 18th century, this collection invites you on a royal promenade through her favorite flowers: rose and violet, enhanced by iris and cornflower. This exclusive fashion line embodies a delicate and refined elegance, reflecting the queen's bold and timeless style.

A line of accessories...

This collection invites you on a regal journey through her favourite flowers: roses and violets, enhanced by irises and cornflowers.

This exclusive range embodies a delicate and refined elegance, reflecting the Queen's bold and timeless style.

A line of beauty...

This exclusive collection is further enhanced by a range of beauty products with floral scents, faithful to the fragrances that once filled the sovereign's apartments. Each item combines historical refinement with a touch of modernity.

'Les fleurs de la cour' invites you on an olfactory journey, celebrating Marie-Antoinette's passion for flowers. The sparkling freshness of bergamot, blackcurrant and powdery ambrette evokes the gentleness of a spring morning. At the heart of the fragrance, a spicy rose blends with the delicacy of a woody violet and the sweetness of musky raspberry, transporting us to the intimacy of her garden, far from the constraints of court life.

...And a line of decoration

To enhance your interior, the collection offers a refined range of scented decorative items.

Queen Marie Antoinette, known as ‘Marie-Antoinette de la Rose’ © Palace of Versailles, Dist. GrandPalaisRmn / Christophe Fouin
Did you know ?
Marie-Antoinette’s influence on fashion continues to this day. Designers such as Christian Dior, Karl Lagerfeld, John Galliano and Vivienne Westwood regularly draw on the Versailles aesthetic for their collections. In 2013, Lagerfeld even presented a cruise collection directly inspired by Versailles, in the palace gardens.

Who was the fashion merchant at the Palace of Versailles?

In the 18th century, several fashion merchants were active at the court of Versailles, but it was Marie-Antoinette's refined lifestyle that truly revolutionised French fashion. The queen established herself as the iconic figure of Versailles elegance during the reign of Louis XVI. Her influence on the kingdom's fashions transformed the codes of etiquette, creating trends that defined their era and continue to inspire contemporary designers, thereby laying the foundations of Parisian haute couture.