Calepinage by Philippe Apeloig

The Louvre celebrates the 230th anniversary of its opening to the public. To mark the occasion, in collaboration with Rmn-GP, the Louvre invited French graphic designer Philippe Apeloig to create a collection incorporating the museum's logotype, which has been at the heart of its identity for over thirty years.

" Vertical lines extend the logo along the shaft of three letters: L, U and E. Other horizontal lines follow the edges of the cartouche in which the logo is inserted. The whole forms a grid that structures the space with irregular rhythms. The filiform squares evoke a stone or glass calepinage, recalling the paving of the Louvre palace, its façades, its picture rails and the glass walls of the Pyramid. The logo is inscribed at the center of this "majestic" composition. Elegance and perfection define this proposal for logo enhancement. " Philippe Apeloig

Philippe Apeloig, one of France's leading figures in contemporary graphic design, has been involved in the great adventures of museums: a contributor to publications at the Musée d'Orsay since his early years, he has worked at the Louvre as a designer of posters, programs and other editorial products. He also designed the Louvre Abu Dhabi logo and the building's signage at Ateliers Jean Nouvel. Beginning his career at the time of the Grand Louvre, he has accompanied the museum on all its adventures. The Musée des Arts Décoratifs devoted its first major retrospective to him, Typorama, in 2013, and the Stedelijk Museum in Amsterdam subsequently exhibited his work, under the title Using Type. Other exhibitions followed: in Tokyo (GGG Ginza Graphic Gallery), Madrid and Mexico City, then at the Bibliothèque nationale de France in spring 2023. Several of his creations are in the collections of the Musée des Arts Décoratifs, the BnF, the Centre Pompidou (acquisition in 2023), as well as the Museum für Gestaltung in Zurich, the Cooper-Hewitt Smithsonian Design Museum in New York, the Museum of Modern Art in New York, the San Francisco Museum of Modern Art, the Los Angeles County Museum of Art and the Ogaki Poster Museum in Japan.


www.apeloig.com

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