Fashion merchant line - Château de Versailles: history and influence

La Marchande de Mode line - Château de Versailles: history and influence

In the 18th century, Rose Bertin revolutionised fashion at the court of Versailles by becoming Marie Antoinette's 'Minister of Fashion'. This visionary fashion merchant launched new clothing trends, from grand court dresses to rustic muslin gowns. Her unique collaboration with the queen permanently transformed the codes of French elegance and laid the foundations for haute couture. Discover this collection that pays tribute to her exceptional creative legacy.

A line of accessories...

The 'La Marchande de Mode' collection offers a refined selection of contemporary accessories inspired by Rose Bertin's legacy at the Palace of Versailles. You will discover delicate pieces adorned with floral motifs reminiscent of the queen's gardens and Marie Antoinette's finery.

Each accessory bears witness to the exceptional craftsmanship of the fashion merchants of the time. The designs are inspired in particular by the emblematic motifs of the Petit Trianon, the queen's favourite place, where Rose Bertin would come to present her new collections.

Of beauty...

This exclusive line also includes a range of beauty products with floral scents, faithful to the fragrances that once filled the sovereign's apartments. Each accessory combines historical refinement with a touch of modernity.

...And decoration

To enhance your interior, the collection offers a refined range of scented decorative items.

Who was the fashion merchant at the Palace of Versailles?

Rose Bertin, born Marie-Jeanne Bertin in 1747, established herself as the most influential fashion merchant at the court of Versailles during the reign of Louis XVI. Nicknamed the 'Minister of Fashion' by Marie Antoinette herself, this commoner of modest origins revolutionised 18th-century fashion from her prestigious Parisian boutique, 'Le Grand Mogol'. Her privileged relationship with the queen allowed her to transcend the codes of etiquette, creating outfits that left their mark on their era: from sumptuous court attire to elegant muslin dresses. Her exceptional talent and keen business sense made her the first true French fashion designer, thus laying the foundations for Parisian haute couture.