Bag Gwanghwamun Red - Seoul My Soul

"Seoul My Soul" is a new brand launched in August 2023 by the Seoul Metropolitan Government. It captures the unique spirit of Seoul and the attachment of its residents, with the goal of appealing to both local and international audiences. It emphasizes that citizens are at the heart of the city, reflecting...

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"Seoul My Soul" is a new brand launched in August 2023 by the Seoul Metropolitan Government. It captures the unique spirit of Seoul and the attachment of its residents, with the goal of appealing to both local and international audiences. It emphasizes that citizens are at the heart of the city, reflecting the idea that the diversity of their feelings toward Seoul helps build a better future for the city. "

The Seoul Metropolitan Government (SMG) began developing a new brand in August 2022 that explicitly expresses Seoul's identity and charms in order to enhance its urban competitiveness and become one of the world's top five cities to live in, visit, and invest in, and announced the final design on August 16, 2023.

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